Social media: Does it affect consumer complaints?

A survey from Smart Pulse:

Poll question: How do you think social media affects consumer complaints?

• Social media forces companies to respond, follow up and resolve complaints almost immediately — 34.51%
• It only increases awareness of consumer complaints — 30.97%
• Complaining on social sites can elicit a quick response, but not get a fast resolution — 17.70%
• It gives consumers more control over their message –  13.27%
• It does not have major impact yet — 3.54%

What happen when does the customer service fails or staggers the customer satisfaction because of broken promises? Instead of complaining to the line of the customer service of the company or sending a private e-mail, the boze customers to the social web twist.

For example it takes the alarm failure of iPhone van Apple - a lot of fuming consumers posted their fear to Facebook, and blogs concerning missing the work, flights, and other activities on New Year day chirp because their iPhone alarm did not succeed descend.

The consumers of Savvy are itself well of it aware that the marks actively online communication concerning check blogs, social networks, and forums. Thus, these consumers have calculated that complaining on social mediums platforms gives a faster manner them to reveal the response which they have strived for.

Determine whether a complaints against your company is defamatory

Defamatory statements can be damaging to your company.  Defamation of character is defined as “the communication of a statement that makes a claim, expressly stated or implied to be factual, that may give an individual, business, product, group, government or nation a negative image.” Any defamatory statement can cause damage to your company’s reputation or financial assets whether slander or libel.  An oral statement, published, that is defamatory to a specific party is considered slander; libel on the other hand, is a published written statement that is defamatory.

So how can you determine whether or not your company has been victim to a defamation of character?  How can you be sure enough to follow through with a civil lawsuit for compensation?  Here are some steps and tips you can follow to better understand what is and is not considered defamatory:

1.  Find and consult with a lawyer.
This may be the most important step as there are lawyers who specialize in defamatory cases of slander and libel.  A specialized lawyer can assist you in determining the correct type of defamation of character your company is experiencing. 

2.  Meet with the lawyer to discuss your options.
When you meet with your lawyer, make sure to determine whether the defamatory statement is defamation per se or defamation per quo.  The distinction between the two is important, as they both entail different accusations and appropriate follow up actions.  Defamation per se is a direct, seemingly intentional defamation of character of a party directed at a third party. 

3.  If desired, take legal action.
Suing a party for defamation of character can help compensate for damages to your company.  Discuss with your lawyer whether you have a civil or criminal case of defamation, and whether to sue for general, special, or exemplary damages.  General damages are damages to reputation, emotion, feelings, or image. 

Tips
1.    Suing for defamation of character may be costly and time consuming, decide whether or not it is worth it to sue before you take action
2.    Accusing a party of defamation of character may cause more retaliation.  Ensure that the other party is a reputable and trustworthy party.