Social media: Does it affect consumer complaints?

A survey from Smart Pulse:

Poll question: How do you think social media affects consumer complaints?

• Social media forces companies to respond, follow up and resolve complaints almost immediately — 34.51%
• It only increases awareness of consumer complaints — 30.97%
• Complaining on social sites can elicit a quick response, but not get a fast resolution — 17.70%
• It gives consumers more control over their message –  13.27%
• It does not have major impact yet — 3.54%

What happen when does the customer service fails or staggers the customer satisfaction because of broken promises? Instead of complaining to the line of the customer service of the company or sending a private e-mail, the boze customers to the social web twist.

For example it takes the alarm failure of iPhone van Apple - a lot of fuming consumers posted their fear to Facebook, and blogs concerning missing the work, flights, and other activities on New Year day chirp because their iPhone alarm did not succeed descend.

The consumers of Savvy are itself well of it aware that the marks actively online communication concerning check blogs, social networks, and forums. Thus, these consumers have calculated that complaining on social mediums platforms gives a faster manner them to reveal the response which they have strived for.